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business improvement district (bid) website design
The growth and impact of the BID to help local businesses and communities thrive in conjunction with the local authorities to develop improved trading environments has been seen across the UK. There are over 50 BIDs in Greater London alone.
Ensuring the BID clearly communicates to local business owners the initiatives in place and to visitors what local businesses have to offer, is key to building the profile and increasing the footfall. This is where clear, easily navigable website can assist in providing all the relevant information.
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What may a new bid website include?
- Shop directory
- Map of the BID
- Latest news and events
- Live feeds of social media activity
- Video libraries of events, activities and shop promotions
- Newsletter signup
- A responsive website design that is viewable on mobiles, tablets & desktops
- Live chat – to provide instant answers to questions from potential visitors
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what is a business development district?
- Business Improvement Districts are business led partnerships which are created through a ballot process to deliver additional services to local businesses.
- They can be a powerful tool for directly involving local businesses in local activities and allow the business community and local authorities to work together to improve the local trading environment.
- A Business Improvement District is a defined area in which a levy is charged on all business rate payers in addition to the business rates bill. This levy is used to develop projects which will benefit businesses in the local area.
- There is no limit on what projects or services can be provided through a Business Improvement District. The only requirement is that it should be something that is in addition to services provided by local authorities.
- Improvements may include, but are not limited to, extra safety/security, cleansing and environmental measures.
- A Business Improvement District is managed by a Business Improvement District body. This is often a private company but can be a partnership with the local authority.
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